6 Ways to use Pinterest to Promote Your Photography Business

Since its conception, Pinterest has continued to steal the hearts of the masses. Everyone loves the fact that Pinterest promotes photo sharing. Pinterest proves that everything can be condensed into beautiful photographs.

With a few taps on your mouse, you can access several kinds of information – from philosophical excerpts, life-changing advice, to thanksgiving dinner recipes.

You name it! Pinterest has it.

Social Media Campaigns: PinterestBut that’s only the tip of the iceberg!

If you’re a photographer, it would be a sin to ignore this opportunity. Pinterest is a great way to promote your photography business. It allows you to showcase your skills.

If you want to see your photography business bloom and flourish, know what you have to do take it to another level. Review this guide, and carry out the appropriate procedures.

Of course, before you use it to promote your brand, you should learn how to use Pinterest for photographers. After all, it’s not only a matter of uploading your work. You need to cater to what the audience wants. And, you need to learn how to get your pins noticed on Pinterest.

If you haven’t given this much thought, well, you should! Here’s a heads up on how photographers can use Pinterest.

How to use Pinterest for photography business

1. Define your niche.

Are you a wedding photographer?
Wedding photography on PinterestOr are you a photographer of the great outdoors?

Travel photography on Pinterest

Newborn photography on Pinterest2. Take advantage of those captions.

Once you’ve defined your niche, you should learn how to get your pins noticed on Pinterest.

Take advantage of that caption bar. You can place additional information about your photos. And, you can connect with your audience.

Add searchable keywords in your pin descriptions.

How to Get your pins noticed on Pinterest3. Organize your photos into different boards.

Separate your photographs into categories.

How to organize your pinterest boardsAnd don’t forget to create well-defined board names.

The photos on this board doesn’t fall short of amazing.

Pinterest Board Name Ideas4. Link your photos to your blog or website.

Never leave the ‘website’ space blank.

Get more Click Throughs with PinterestYou want to drive traffic to your website. So, link those photos to your page!

5. Learn from the posts you’ve pinned.

If you want to expand your business, you can find Pinterest photography ideas in the posts you’ve pinned!

For example, if you’re a wedding photographer who finds delight in interior design photography, well, you can always learn by example.

Don’t you want to give it a shot?

Pinterest Photography ideas6. You should post regularly.

If you can’t find the time to upload your photos, at the very least, pin new posts!

You need to let your audience know that you’re still there. And still active.

What to Pin on PinterestWith your photographs, these 6 simple steps will attract the audience you need. So, stay true to these strategies, and never forget to have fun!

Best of luck!

P.S Another way to up your game in the photography business is to compile the photos you have, and produce a photography book. If you’re interested, but don’t know how to proceed, click here to find out how photographers can conquer the publishing industry.


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