Interview with LitFire Publishing’s Marketing Manager, Richard Stephens – Part 5

How is self-publishing different from traditional publishing?

Find out the perks of the self-publishing industry as Richard Stephens, Marketing Manager of LitFire Publishing, talks about the publishing industry in this interview.

LitFire Publishing opened its doors to aspiring authors in 2008. They started out as a publisher of digital books. But today, with hundreds of book titles under their belt, they can offer authors several digital and print publishing services. And with over 50 publishing partners, they won’t break a sweat when they promote and distribute books.

LitFire’s main headquarters is in Atlanta, GA.

Litfire: Self-publishing and Traditional Publishing

When asked to choose between self-publishing and traditional publishing, Richard, without hesitation, blurted out “self-publishing.”

He explains, “I’ve seen the process up-close and personal, and I absolutely believe that it has done so much for millions of writers around the world. And I think it hasn’t even reached its peak yet.”

Despite his bias towards indie publishing, he understands why aspiring authors love to be traditionally published. “Authors are drawn to traditional publishing because they don’t really need to do anything else aside from writing,” he states.

In the traditional method, the publishers shoulder the cost, prepare the marketing strategies and carry out the plans. They have more people, and more connections. In short, they can get you anywhere. Authors simply need to step aside and let the publishers do their jobs. According to him, there’s a downside to it.

“Since publishers buy the rights to the book, when they implore you to make drastic changes in the storyline, you will have to give way to their wishes,” he emphasizes.

“But even before you get to worry about all of that, you have to find the right agent who can make a great pitch, and get you the publishing deal you want.”

The road to greatness is, indeed, a gruesome one. Even JK Rowling went through so much before she found a willing publisher. And even when she landed a deal, she was still judged by them.

Richard believes that self-publishing will attract more and more authors because it gives them an opportunity to publish books without having to undergo a painstaking process of rejections.

“Authors don’t want to be judged by profit-driven entities. They don’t want to be told that their books won’t get enough profit. They simply need a way to get their books to their audience. And that is all they want – to be judged by their audience,” he asserts.

Self-publishing is attractive to many aspiring authors because it offers them a voice that traditional publishing can’t.

“I’m happy to say that a lot of people are taking this opportunity. We have seen that here in Atlanta, Georgia, and hopefully, someday, we can help more authors around the globe make their publishing dreams come true,” he says. And he notes, “I suppose LitFire Publishing UK has a certain ring to it.”


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